The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
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Inside our quest for that lightest bottle attainable, we took our vision to the workforce of pro glassmakers. Exploring shapes and glassblowing techniques to minimise glass utilization with out compromising longevity.
The result noticed glass staying hand-blown right into a teardrop shape. For The very first time while in the brand’s heritage, the iconic sq. Johnnie Walker bottle is reformed.
Diageo’s experimented with sustainable packaging prior to—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle may be the idea of your spear for glass—especially for providers wishing to market in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
We hope that our discoveries may have a optimistic affect throughout the broader marketplace and help uncover new choices for lighter, reduced carbon packaging alternate options.”
From peaty whisky to fruity whisky, lean on our skilled insights to find out the entire assortment and character of various whisky flavours.
Along with exterior glass makers, the model rethought all facets of how the bottle is developed, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker sq. bottle.
In addition to redesigning the glass, imagined was presented to how the bottle could well be manufactured and transported.
Weighing 180 grams, the Blue Label Ultra bottle is really a glimpse into the future of sustainable luxurious spirits packaging
We are right here when you're all set to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the most recent from our world of whisky.
The technological challenges that lightweighting presents led us to incorporate numerous design and style and creation specs that we could not have envisaged Firstly of our journey; within the need of the tear fall form which We've got moulded to even now mimic the enduring square kind of Johnnie Walker bottles, on the addition of a protecting cage to permit for your round base, and the hand-producing and filling of every specific bottle to stop damages in manufacturing.
With much less than 888 bottles unveiled globally, Just about every bottle is independently numbered and offered within a luxury collector’s case.
Claimed strategy aims to lessen the excess weight of glass in Johnnie Walker packaging. This should have a direct effect on the carbon emissions of Johnnie Walker packaging, both regarding production and transport.
Experienced whisky tasting requires follow. Use our do's and don'ts to demystify the working experience and enjoy your drams in a whole new way.
This is the one particular-off bottle for now illustrating the art with the feasible, to be a layout experiment and redefining light-weight as luxury. We click here are going to carry on to use these learnings across the wider Diageo vary.
Liquid Light enveloped guests within a mesmerizing interplay of light and shadow, with moving light passing through glass forms and projecting sophisticated patterns on to white partitions.
Considering that the time of its founder, John Walker, individuals who blend its whiskies have pursued flavour and good quality above all else.